Monday, February 21, 2011

Ouidad Creates Curls on the Catwalk‏

Ouidad Creates Curls on the Catwalk
New York Fashion Week 2011

 This season, Ouidad was the official sponsor of two high profile shows – Rebecca Minkoff and Tara Subkoff for IMITATION.  Ouidad kicked off NY Fashion Week 2011 with the Rebecca Minkoff show, the inspiration was a throwback 60’s vibe with a gypsy feel, and Ouidad’s “morning after” long, loose tousled styles were the perfect compliment to the collection.  To get the look, Ouidad used PlayCurl Volumizing Foam and Climate Control to give models a less polished “urban gypsy” look.

Below are some key images from the Rebecca Minkoff Show:
Kristen Somody Whalen for all photography 
The Ouidad team works together with other beauty stylists to prep a model who arrived well after her call time
Ouidad backstage with Musician Sean Lennon and Model/Musician Charlotte Kemp Muhl, both of whom preformed at the Rebecca Minkoff show 

At Tara Subkoff for IMITATION, Ouidad created a femme fatale, “crazy socialite” inspired look to channel the seductive vibe.  Ouidad’s Tress Effects Styling Gel and PlayCurl Volumizing Foam helped shape the soft, 40’s Jane Russell-like curl.  The show was held at the Milk Studio Penthouse, and the front row was star studded, evidence of Tara’s huge celebrity following – including Chloe Sevigny, Gina Gershon, Natasha Lyonne, Rose McGowen and Liev Schreiber. 
Ouidad backstage creating volume and coaxing curls

Curling irons added texture and curl to a model’s otherwise straight hair

The Ouidad Styling Mist Setting and Holding Spray kept models hair in place

The final look – sophisticated soft waves

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